75. The Art and Science of Coaching with Stan Dutton from Better Coaching

<p>Today I’m joined by Stan Dutton, an unapologetic dog dad, frozen pizza connoisseur, and life-long learner with over 10 years of experience in the fitness industry.</p> <p>He’s built multiple businesses, at 22 he was the owner of a 2,000 square foot training facility valued at over $1,000,000 within just 4 years - after closing his gym, he built a six-figure online coaching business and began helping hundreds of coaches increase their earnings by 1400% every month on a digital coaching platform.</p> <p>Stan got tired of seeing the best salespeople make the most money through unethical marketing, “Rapid fat loss programs” and crash diets… And he’s working tirelessly to create a world in which coaches gain the knowledge that they should have learned on day one from their certifications - how to inspire meaningful change using the art and science of coaching.</p> <p>Despite nearly dropping out of high school, he found success in the industry by surrounding himself with the best in the world - and constantly learning. His mission to create Better Coaches starts with his podcast, Better Coaching where he interviews experts across a diverse range of subjects - movement, psychology, nutrition, and business.</p> <p>In this episode of Holistic Health Radio I’m excited to chat to Stan about:</p> <ul> <li>His journey from starting out in the fitness industry to where he is now</li> <li>What is coaching and how clients benefit from it over and above just getting an exercise or diet plan</li> <li>What areas of science does coaching pull from? And what is the art to it?</li> <li>Why a holistic approach is so important when working with clients and what that looks in real life</li> <li>Getting unstuck if you’re feeling unmotivated or overwhelmed in your fitness journey</li> <li>The anti-diet versus diet battle going on in the fitness community and how to help people who may have weight loss, weight gain or weight neutral goals for their health</li> <li>How to find a good coach and how to become a better coach if you are one</