74. Free Online Marketing for Nonprofits: Google Ad Grant vs. SEO

<p><span style="font-weight: 400;">“Safer at Home” ordinances and social distancing guidelines have caused an increase in people searching online for ways to support the causes they care about most, so it’s super important for your nonprofit to show up in Google results. This week on the Nonprofit Jenni Show, we talk about two ways to ensure new supporters can find you: the Google Ad Grant and Search Engine Optimization (SEO).</span></p> <p><span style="font-weight: 400;">After talking about SEO on the podcast last week, Jenni wanted to address some questions about the differences between the Google Ad Grant and SEO. She invites Grant Hensel, Founder and CEO of Nonprofit Megaphone, to answer common questions about how the Google Ad Grant works for nonprofits, including:</span></p> <p><span style="font-weight: 400;">--How can nonprofits use the Google Ad Grant to get donations, volunteers, and other types of support?<br /></span><span style="font-weight: 400;">--What components does a nonprofit website need before it makes sense to get the Google Ad Grant?<br /></span><span style= "font-weight: 400;">--Does the Google Ad Grant impact your SEO, or vice versa?</span></p> <p><span style="font-weight: 400;">Jenni also gives a personal life update that impacts her work.</span></p> <p><span style="font-weight: 400;">Nonprofit Megaphone can help your nonprofit get the Google Ad Grant for free! They also offer support in managing the grant, creating Google Ads for your nonprofit, and targeting the right audiences with your ads. Visit nonprofitmegaphone.com and let them know you’re a listener of the Nonprofit Jenni Show.</span></p> <p><span style="font-weight: 400;">Nonprofit Jenni offers resources to help improve your SEO so you can show up in search results without the Google Ad Grant. Try Jenni’s Nonprofit SEO Mini-Course at nonprofitjenni.com/coursesandmore for a DIY approach. If you prefer one-on-one support, schedule a free half hour call with Jenni at nonprofitjenni.com/contact</span></p> <p><span style="font-weight