#73: Taylor Schulte [Abundance] – Creating a winning content marketing strategy for a professional services business

Taylor Schulte is the founder of Define Financial, which manages over $120 million in assets and specializes in retirement & tax planning for people over age 50. He's been named been recognized as a “Top 40 Advisor Under 40” by InvestmentNews and named “The #2 Independent Advisor in the U.S.” by Investopedia. Taylor hosts Stay Wealthy Retirement, a Forbes Top 10 Retirement podcast. And in 2020, Taylor co-founded Advisors Growing as a Community, or the AGC. The online community has more than 150 members and generates more than $225,000 in annual recurring revenue. In this episode, we talk about how Taylor found his initial clients, the short-term and long-term marketing strategies he’s put into place, how he literally structured his client-facing website, how he leverages press mentions, and why an abundance mindset has helped him stand out in a competitive field. Visit Taylor Schulte's website Visit the Define Financial website Learn more about The AGC Follow Taylor Schulte on Twitter Join #Tweet100 Full transcript and show notes *** ABOUT JAY CLOUSE Subscribe to my weekly newsletter Find me on Twitter Find me on Instagram Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Roc