73. Succeed Without Selling: A Modern Approach to Accelerating Startup Growth with Chief Improvement Catalyzer Diane Helbig

<p><span style="font-weight: 400;">What works before may not work now. Upfront and distant hard selling hardly ever brings in clients anymore. </span></p> <p><span style="font-weight: 400;">The approach in dealing with clients has long evolved and salespeople need to let go of textbook strategies.</span></p> <p><span style="font-weight: 400;">Today’s podcast episode will feature an in-depth conversation with</span> <strong>Diane Helbig</strong><span style="font-weight: 400;">, a growth accelerator and the host of the Accelerate Your Business Growth podcast. We talk about her newest book,</span> <em><span style= "font-weight: 400;">Succeed Without Selling</span></em><span style= "font-weight: 400;">, and how this global pandemic actually accelerated the shift in the role of salespeople, and how fast the sales perspective is changing.  </span></p> <p><span style="font-weight: 400;">If you want to close sales and gain profit by doing things effectively, this episode is for you!</span></p> <p> </p> <p><strong>Resource Links:</strong><strong><br /> <br /></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brett Trainor Website (</span><a href= "https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Download The Growth Readiness Checklist (</span><a href="https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Helbig Enterprises Website (</span><a href= "https://www.helbigenterprises.com/"><span style= "font-weight: 400;">https://www.helbigenterprises.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Accelerate Your Business Growth Podcast (</span><a href= "https://www.helbigenterprises.com/resources"><sp