#73: Robert Lustig, MD, MSL - Hacking of the Human Mind

<p>Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance.</p> <p>He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and a Masters of Studies in Law from UC Hastings College of Law.</p> <p>We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this.</p> <p>FitMind Neuroscience-Based App: <a href= "http://bit.ly/afitmind">http://bit.ly/afitmind</a><br /> Website: <a href="http://www.fitmind.co/">www.fitmind.co</a></p>