73 - Evan Horowitz, Movers+Shakers

<p>In today’s episode of Earned, we sit down with Evan Horowitz, co-founder and CEO of Movers+Shakers, today’s fastest-growing creative agency that “connects brands to culture.” We start by diving into Evan’s background, and learn how he went from earning an engineering degree from Stanford to pursuing an MBA at Harvard. Evan shares why he decided to pivot into the marketing field, and what eventually inspired him to become an entrepreneur and launch Movers+Shakers in 2016 with his husband Geoffrey Goldberg. We discuss the creative agency’s standout success—achieving 250 BILLION views across its TikTok campaigns—and unpack the philosophies and strategies behind this boom. Evan reveals how the agency helps its clients stay on the cutting edge of culture, and why intuition is a key ingredient to its secret sauce. Next, we hear how Movers+Shakers integrates creators into its campaigns, and what Evan’s ambitions are for the agency’s future. Evan also shares how the idea for Movers+Shakers was originally conceived after Geoffrey, a Broadway performer and director, posted a dance video online that went viral overnight. To close the show, we get Evan’s thoughts on how TikTok has evolved over the years, and where he anticipates it going next.</p><p><br></p><p>In this episode, you will learn:</p><ol><li>Success for a strategic advantage comes from both qualitative and quantitative evidence, but the most success comes from reading the tea leaves of culture rather than data. </li><li>How to successfully use creators for your brand's benefit with scripted or creative content. </li><li>The landscape of TikTok is rapidly changing and why you, as a brand, need to take advantage of it and the opportunities it presents. </li></ol><p><br></p><p><strong>Key Takeaways</strong></p><ul><li>What caused Movers+Shakers to stay fresh and relevant as an agency</li><li>Tools that Movers+Shakers use to create successful opportunities for brands</li><li>How to successfully integrate creators into your creative process and initiatives</li><li>