71: How the Meetings and Events Industry Changes the World with Mike Massari

<p><span style="font-weight: 400;">We are honored and happy to be speaking to an incredible businessperson today! Mike Massari is the Chief Sales Officer of Caesars Entertainment and the new Co-chair of Meetings Mean Business.</span></p> <p><span style="font-weight: 400;">Mike has had a massive impact on the Meetings and Events industry. In today’s episode, he talks about his career and discusses how he operates his business. He also explains the value of Meetings Mean Business and shares some points for business owners to focus on to build and grow their businesses and keep in touch with people.</span></p> <p><span style="font-weight: 400;">We hope you enjoy listening to our conversation with Mike Massari today!</span></p> <p><strong>Michael (Mike) Massari’s bio:</strong></p> <p><span style="font-weight: 400;">Chief Sales Officer Michael Massari is a leader and innovator in the travel and tourism industry as the leader for the meetings, conventions, and events business for Caesars Entertainment’s portfolio with more than 50 U.S. properties. </span></p> <p><span style="font-weight: 400;">Michael Massari was recently appointed co-chair for Meetings Means Business and has served on the board for Meeting Professionals International. </span></p> <p><span style="font-weight: 400;">Since 2011, he has successfully led a nationwide reorganization of Caesars Entertainment’s property meetings businesses into one team including sales, catering, convention services, and banquet operations. This provides unique benefits for customers. The restructured sales force-placed team members in metro areas throughout the country to be closer to customers. </span></p> <p><span style="font-weight: 400;">The unique organizational structure gave the company a competitive advantage, changing the paradigm for the company’s meetings business and redefining managing multiple properties within a market. The groundbreaking strategies paid significant dividends for Caesars Entertainment, increasing revenue and market share and establishing Caesa