71. Differentiating Your Brand by Humanizing The Experience w/ Ed Breault

<p><span style="font-weight: 400;">Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer. </span></p> <p> </p> <p><span style="font-weight: 400;">When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/ed-breault-367b772/"><span style= "font-weight: 400;">Ed Breault</span></a><span style= "font-weight: 400;">, CMO at</span> <a href= "https://www.aprimo.com/"><span style= "font-weight: 400;">Aprimo</span></a><span style= "font-weight: 400;">, about developing his brand experience strategy.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p><span style="font-weight: 400;">- Customer experience as a promise</span></p> <p><span style="font-weight: 400;">- His mission to rehumanize the brand experience at Aprimo</span></p> <p><span style="font-weight: 400;">- Achieving “extraordinary influence” within your target accounts</span></p> <p><span style="font-weight: 400;">- Personal brands as the new corporate brand</span></p> <p><span style="font-weight: 400;">- Doing your best work within your “life flow”</span></p> <p> </p> <p><span style="font-weight: 400;">Check out this resource we mentioned during the podcast:</span></p> <p><span style="font-weight: 400;">- Ed was profiled on</span> <a href= "https://www.dmnews.com/customer-experience/article/13034830/40under40-2017-ed-breault-aprimo"> <span style="font-weight: 400;">DMNews 40Under40</span></a></p> <p><span style="font-weight: 400;">- He explains the impact of</span> <a href= "https://www.amazon.com/Rehumanize-Your-Business-Accelerate-Experience/dp/1119576261"> <span style="font-weight: 400;">Rehumanize Your Business</span></a></p> <p> </p> <p><span st