#71: Chris and Eric Martinez on How The 1:1 PT Business Model Is Broken and Why You Need To Move Online! 

<p><span style="font-weight: 400;">Chris and Eric are Fitness Business coaches, have built multiple six-figure businesses, they’re #1 International Best-Selling Authors, Speakers, and Podcast Hosts of “The Dynamic Lifestyle” Show.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Their NEW book “Rise of the Fit Pros” is about helping fit pros create more income, impact, influence, and independence by adding online training to their in-person training business.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Here are some of things we talked about: </span></p> <p><span style="font-weight: 400;"> </span></p> <ul> <li><span style="font-weight: 400;">    Lead generation, storytelling and why people buy people, not ‘people buy coaching </span></li> <li><span style="font-weight: 400;">    The hybrid model of 1:1 and online personal training</span></li> <li><span style="font-weight: 400;">    How to identify your avatar and using that to create your marketing message </span></li> <li><span style="font-weight: 400;">    Their ‘ah ha’ moment for when they finally realised the 1:1 business model was broken</span></li> <li><span style="font-weight: 400;">    Why you need to charge a premium price (the wholefoods vs the Walmart model) </span></li> <li><span style="font-weight: 400;">    Using referrals, social proof and the ‘ask’ model for more leads </span></li> <li><span style="font-weight: 400;">     </span> <span style="font-weight: 400;">Why playing the long game is the secret for long term success! </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Shownotes:</span></p> <p><strong>Chris and Eric’s Websites:</strong> <a href= "https://www.chrisericmartinez.com/"><span style= "font-weight: 400;">https://www.chrisericmartinez.com/</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Rise of the Fit Pro book:</span> <a href= "https://www.riseofthef