70. TripleWhale Tips with Alexa Kilroy

<p><span style="font-weight: 400;">This week, Dawn meets with TripleWhale’s Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares TripleWhale’s origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the eComm and tech space and the changes they’ve noticed over the past couple of years. Check out this episode to find out what concepts to be mindful of as an eComm brand owner.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources talked about in this episode - </span></p> <p><span style="font-weight: 400;">Check out Alexa’s Website -</span> <a href="https://www.alexakilroy.com/"><span style= "font-weight: 400;">https://www.alexakilroy.com/</span></a> <span style="font-weight: 400;">and</span> <a href= "https://www.triplewhale.com/"><span style= "font-weight: 400;">https://www.triplewhale.com/</span></a></p> <p><span style="font-weight: 400;">Follow Alexa on social media -</span> <a href="https://twitter.com/AlexaKilroy"><span style= "font-weight: 400;">https://twitter.com/AlexaKilroy</span></a> <span style="font-weight: 400;">// @alexakilroy on Twitter</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Digital Dawn</span> <span style= "font-weight: 400;">Shopify checklist –</span> <a href= "https://shopifychecklist.digitaldawnagency.com/checklist-opt-in"><span style="font-weight: 400;"> Shopify Checklist</span></a></p> <p><span style="font-weight: 400;">Digital Dawn Website -</span> <a href="https://digitaldawnagency.com"><span style= "font-weight: 400;">Digital Dawn</span></a></p> <p><span style="font-weight: 400;">Connect with us -</span> <a href="https://www.facebook.com/digitaldawnagency"><span style= "font-weight: 400;">Facebook</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.instagram.com/Digital_DawnAge