70: How to Conduct an Astronomically Bad Press Conference

<p>Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.</p> <p>In this podcast, I’m dissecting the Houston Astros&apos; failed press conference.</p> <p>The good news is it gives us a perfect example of what <em>not</em> to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today. </p> <ul> <li>[4:44] <strong>The planning.</strong> </li> </ul> <p>This is the first question an organization needs to ask itself.</p> <ul> <li>[9:16] <strong>The optics.</strong> </li> </ul> <p>How you should appear - and not appear - on camera.</p> <ul> <li>[11:53] <strong>The messaging.</strong> </li> </ul> <p>Follow this framework to respond to any crisis.</p> <ul> <li>[17:33] <strong>The opening statement.</strong> </li> </ul> <p>Here’s the best way to knock your intro statement out of the park. </p> <ul> <li>[18:09] <strong>The sentiment.</strong> </li> </ul> <p>Why you need to get everyone aligned with the same message.</p> <ul> <li>[19:44] <strong>The moral. </strong></li> </ul> <p>How to prevent a strikeout at your next press conference. </p> <p> </p> <p><strong>Mentioned on the episode: </strong></p> <ul> <li>Head to my <a href='https://mollymcpherson.com/' target='_blank' rel='noopener noreferrer'>website</a> and scroll to the bottom to download “Writing a Press Release for the Digital Age.” </li> <li>Connect with me on <a href='https://twitter.com/mollymcpherson' target='_blank' rel='noopener noreferrer'>Twitter</a>. </li> </ul> <p> </p> <p><strong>Listen + Subscribe</strong> <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr' target='_blank' rel='noopener noreferrer'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2' target='_blank' rel='noopener noreferrer'>Apple Podcasts</a