70. Get Clear and Decide Which Mountain To Climb

<p><strong>STOP climbing more than one mountain at a time. </strong></p> <p><span style="font-weight: 400;">Having a business and being successful means really dialing in to the right people to help. Most business owners try to cast a wide net to help as many people as possible and it works against them everytime.</span></p> <p><span style="font-weight: 400;">The easiest and fastest way to get booked by clients and stages is to be crystal clear on the people who are in that audience. There is an association and industry meeting for every single group of people and interest. Getting specific will help you find the perfect people to talk in front of and serve.</span></p> <p> </p> <p><strong>Check out what you’ll learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">You’re doing your audience and industry a favor when you decide on the specific group of people you work with or the problem you solve</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Go an inch wide and a mile deep is easier said than done but will position you as the expert that gets hired</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When you climb to the top of one mountain, others can see you from the tops of other mountains.</span></li> </ul> <p><br /> <br /></p> <p><strong>Links and resources mentioned in this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Grab the FREE resource</span> <a href= "https://www.speakandstandout.com/visible"><span style= "font-weight: 400;">Go from Unknown to Visible.</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Follow me on Instagram:</span> <a href= "http://instagram.com/laurieann.murabito"><span style= "font-weight: 400;">@laurieann.murabito</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">For more about me and what I do, check out</sp