7 Ways You Are Projecting Insecurity Over Email

<p>Insecurity is poison to a sales relationship. If your prospect picks up on any anxiety or self-doubt, they’ll lose respect for you -- and more importantly, they won’t believe your recommendations are valuable.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>Insecurity is poison to a sales relationship. If your prospect picks up on any anxiety or self-doubt, they’ll lose respect for you -- and more importantly, they won’t believe your recommendations are valuable.</p> <p>So what can you do to project confidence? It’s tricky, especially because in sales you often go from feeling like a champion to a failure in single week (sometimes a single day).</p> <p>One of the easiest areas to tackle is email. Prospects can’t see your face or hear your voice, meaning following these suggestions will instantly make you seem confident.</p> <p><br /> Here are seven things making you appear insecure and how to fix them.</p> <p>1) Writing too much<br /> Emails that go on and on scream insecurity. After all, if you believe your message is powerful and compelling, you don’t need to write a book.<br /> Next time you’re sending an email for the first time that’s three-plus paragraphs, stop and pick out the most compelling point. Delete the other sections. You can send these in follow-up emails. (As an added benefit, this makes your messages more varied and gives the buyer a reason to keep opening them.)</p> <p>Just make sure you don’t leave out the call-to-action -- that's one of the most important parts of your message.</p> <p>2) Apologizing<br /> Do you begin emails with lines like:<br /> • “Apologies for contacting you out of the blue.”<br /> • “Hope I’m not bothering you.”<br /> • “I’m sorry to trouble you.”<br /> • “I know we haven’t met, but …”<br /> • “Hopefully you don’t mind me reaching out.”<br /> • “I know emails like these can be annoying, so I’ll get right to the point.”</p> <p>These lines are usually used with good intentions: Reps want to show consideration for their