7 Ways to Make Existing Content Better | Ep. #93

<p>In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>7 Ways to Make Existing Content Better</em></li> <li>00:35 – Number 1: Upgrade your content <ul> <li><a href="http://www.digitalmarketer.com/">Digital Marketer</a> did a good job in explaining how they upgraded their content</li> </ul> </li> <li>01:41 – Number 2: Segment your content <ul> <li>01:48 – Add headings</li> <li>01:53 – Ask your readers a few questions</li> </ul> </li> <li>02:50 – Number 3: Look for underperforming posts</li> <li>03:43 – Number 4: Do a quick competitor analysis <ul> <li>03:52 – <a href="http://buzzsumo.com/">BuzzSumo</a> and <a href="https://twitter.com/search-home">Twitter Search</a></li> <li>04:28 – Look at the comments and see what they’re pointing out</li> </ul> </li> <li>04:54 – Number 5: Check out <a href= "http://backlinko.com/seo-copywriting">Bucket Brigades on Backlinko</a> <ul> <li>05:12 – Instead of having huge walls of text, do it as far as one sentence</li> </ul> </li> <li>05:45 – Number 6: Use <a href= "http://www.hemingwayapp.com/">Hemingway</a> to help you write better</li> <li>06:11 – Number 7: Have a custom image through <a href= "http://designpickle.com/">Design Pickle</a></li> <li>06:54 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Not every reader is looking for the same thing – segment your content.</li> <li>Your competitor’s content might not be relevant to your company, so don’t copy it.</li> <li>You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, pl