7 Unconventional Ways to Learn Marketing | Ep. #167

<p>In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 - Today’s topic: <em>7 Unconventional Ways to Learn Marketing</em></li> <li>00:33 – First is by watching conference videos on Youtube like <a href= "https://www.youtube.com/playlist?list=PLlw9qxNtFom0qWXIAAX72Zrd3hWbq8Fm7"> Inbound 2016</a> by Hubspot <ul> <li>01:14 – There’s a lot of marketing content on Youtube</li> </ul> </li> <li>01:35 - Second is by networking with individuals <ul> <li>01:40 – Sharing a drink is a good way to do it</li> <li>02:40 – Individual marketers from other companies share their tactics</li> </ul> </li> <li>03:00 – Third, strategize how to get the most out of conferences <ul> <li>03:19 – Check who’s attending and the influencers that will attend</li> </ul> </li> <li>04:00 – Fourth, practice on your own website <ul> <li>04:25 – The plugins on Wordpress can help you execute what you’ve learned</li> <li>04:50 – “You have to test it on your own site to be very good”</li> </ul> </li> <li>04:55 – Fifth, access a mastermind <ul> <li>05:03 – There are digital marketers you can pay for about $25/month</li> <li>05:09 – “There’s a lot of great masterminds out there and they do provide value”</li> <li>05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues</li> </ul> </li> <li>06:20 – Sixth, people have more perceived value over information when they pay for it <ul> <li>06:30 – There are free marketing materials, but if you really want to learn, paid information IS better</li> </ul> </li> <li>07:21 – Lastly, start a podcast <ul> <li>07:35 – You learn a lot from the people or from guests</li> <li>08:08 – <a href="https://www.smartpassiveincome.com/">Pat Flynn</a> has great information on starting a podcast</li> </ul> </li> <li>08:18 - That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Youtube