7 Types of Marketing that Are Long-term Plays | Ep. #448

<p><span style="font-size: 10pt;">In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>7 Types of Marketing that Are Long-term Plays</em></span></li> <li><span style="font-size: 10pt;">00:33 – First is content marketing which usually takes 18 months or longer to become established and effective</span></li> <li><span style="font-size: 10pt;">00:55 – Second is podcasting which takes over a year</span></li> <li><span style="font-size: 10pt;">01:14 – Third is link building which shows its effectivity in at least 6-12 months</span></li> <li><span style="font-size: 10pt;">01:57 – Fourth is campaigns related to your branding or is press-related</span></li> <li><span style="font-size: 10pt;">02:20 – Fifth, your videos which is considered content marketing</span> <ul> <li><span style="font-size: 10pt;">02:30 – The first zero to 10K views are the hardest to get</span></li> <li><span style="font-size: 10pt;">02:50 – Some people are uploading multiple videos every day</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:04 – Sixth is influencer marketing</span></li> <li><span style="font-size: 10pt;">03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time</span></li> <li><span style="font-size: 10pt;">04:00 – Be patient; marketing doesn’t just work at the snap of a finger</span></li> <li><span style="font-size: 10pt;">04:15 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:23 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get