7 Types of Content Upgrades You Can Try Today | Ep. #251

<p>In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>7 Types of Content Upgrades You Can Try Today</em></li> <li>00:33 – A content upgrade is when you use <a href= "https://www.leadpages.net/blog/announcing-leadboxes/">Leadbox</a> or other email tools to offer people freebies</li> <li>00:53 – The idea of a content upgrade is offering something in exchange for their email addresses</li> <li>00:57 – Content upgrades are helpful for Eric’s conversion rate</li> <li>01:08 – First, try a downloadable checklist <ul> <li>01:32 – Checklists are easy to look at and people like to get templates</li> </ul> </li> <li>01:39 – Second is a cheat sheet</li> <li>02:02 – Third, use a tool called <a href= "https://designrr.io/">Designrr</a> <ul> <li>02:16 – Your blog post can be converted to PDF</li> </ul> </li> <li>02:49 – Fourth is to give your audience something educational</li> <li>03:20 – Fifth is to provide an email course <ul> <li>03:30 – If you want people to get a course, get them to subscribe to a campaign</li> </ul> </li> <li>04:00 – Sixth, provide them the next thing they should read based on what they are currently reading</li> <li>04:42 – An alternative to webinar is to have a video launch sequence <ul> <li>04:52 – Check <a href="http://jeffwalker.com/programs/">Jeff Walker’s product launch</a></li> <li>05:20 – You can also do an Evergreen webinar using <a href= "https://everwebinar.com">EverWebinar</a></li> </ul> </li> <li>05:27 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a>, this week <ul> <li>05:32 - To enter, subscribe, rate and review the <a href= "https://itunes.apple.com/us/podcast/marketing-school-digital-