7 Things to Consider Before Investing in Facebook Ads | Ep. #327

<p>In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>7 Things to Consider Before Investing in Facebook Ads</em></li> <li>00:35 – First is to know your audience <ul> <li>00:48 – You should know your target before spending money</li> </ul> </li> <li>01:10 – Second is to make sure you know what you’re promoting and that it is proven <ul> <li>01:24 – It is important to test what you’re promoting and its conversion in other channels</li> <li>01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook</li> </ul> </li> <li>01:53 – Third is to have goals set up <ul> <li>02:10 – Figure out your key indicators</li> <li>02:20 – “What gets measured gets managed”</li> </ul> </li> <li>02:23 – Fourth is to have a testing budget <ul> <li>02:45 – You need to do the testing in chunks or increments</li> </ul> </li> <li>02:57 – Fifth is to know the different formats when you’re starting out <ul> <li>03:15 – Settle on one format first</li> </ul> </li> <li>03:26 – Sixth is how you’re going to get your creative work done <ul> <li>03:50 – Think about how you’re going to make your ad images on a consistent basis</li> <li>04:04 – Keep rotating your creatives</li> <li>04:15 – Eric uses <a href="http://designpickle.com/">Design Pickle</a> for their visuals</li> </ul> </li> <li>04:30 – Last is to make you’re split testing and your results are statistically significant</li> <li>05:00 – Eric uses <a href= "https://adespresso.com/">AdEspresso</a> to manage ads</li> <li>05:13 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Knowing your audience helps you target them well—making your spending worth it.</li> <li>Track your funnel and conversion rate from other channels before trying it in Facebook ads.</li> <li>Facebook ads work well if you know how do