7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

<p>In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are <em>actually</em> applicable to your business.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>7 Things Every Marketer Should Configure in Google Analytics</em></li> <li>00:40 – Make use of advanced segments</li> <li>01:10 – Create a segment for each country you’re catering to</li> <li>01:57 – Hook in <a href= "https://www.google.com/adwords/">AdWords</a> with <a href= "https://analytics.google.com/">Google Analytics</a></li> <li>02:19 – Hook in <a href= "https://www.google.com/webmasters/tools/">Google Search Console</a> to Google Analytics</li> <li>03:02 – Make sure you’re converting goals <ul> <li>03:25 - <a href="https://www.callrail.com/">Callrail</a></li> </ul> </li> <li>03:46 – Scroll down to your segments and check the organic traffic</li> <li>05:52 – Make sure you have the right Google Analytics reports</li> <li>06:33 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Google Analytics has a ton of features; make sure you’re making the most out of them.</li> <li>You can interlink Google applications to each other to help out in providing results.</li> <li>It’s important to get the right reports for your type of business.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a