7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294

<p>In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>7 Questions to Ask Yourself Before Investing in Content Marketing</em></li> <li>00:36 – Question 1: what are your goals? Are you trying to get more traffic or are you trying to get more leads? What is informed branding? What are you trying to do, specifically, that will shape your campaign?</li> <li>00:46 – If you don’t have goals, you can’t manage what you’re doing</li> <li>01:01 – The action that you take will depend on your goal</li> <li>01:16 – Second is, how long are you going to make an investment? <ul> <li>01:22 – “If you’re not willing to make the investment for a year without seeing an ROI, content marketing isn’t for you”</li> <li>01:17 – Content marketing is a long-term play</li> </ul> </li> <li>01:39 – Third is, who is your target audience? <ul> <li>01:51 – Figure out your target audience first then figure out the personas you’re trying to create</li> </ul> </li> <li>02:07 – Fourth is, can you produce 3 pieces of blog content a week? <ul> <li>02:12 – If you can’t, then it is not right for you</li> <li>02:24 – Producing 3 articles a week should be done in over a year</li> <li>02:27 – You can hire people from <a href= "https://problogger.com/jobs/">Problogger</a> if you have the budget</li> </ul> </li> <li>02:39 – Fifth is, what do you want to share and why you do want to share? <ul> <li>02:56 – When producing content, think about why sharing it will help you accomplish your objectives?</li> <li>03:29 – People tend to produce content just for the sake of it which is a BIG mistake</li> </ul> </li> <li>03:44 – Sixth is, is one of your competitors already doing content marketing and is successful at it? Is there someone you want to model after? <ul> <li>03:52 – Typically, what works for your co