7 Practical Content Marketing Tips | Ep. #1197

<p><span style="font-weight: 400;">In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: Seven Practical Content Marketing Tips. </span></li> <li>[00:36] <span style="font-weight: 400;">Avoid reusing the same information and relying only on the Skyscraper Technique. </span></li> <li>[01:29] <span style="font-weight: 400;">Be sure to sprout your content and make the most of the omnichannel strategy.  </span></li> <li>[02:12] <span style="font-weight: 400;">How to leverage the land and expand strategy to optimize existing content. </span></li> <li>[03:10] <span style="font-weight: 400;">Testing the performance of titles and meta descriptions and tweaking when necessary.  </span></li> <li>[03:46] <span style="font-weight: 400;">Translating and transcribing your content to increase your traffic. </span></li> <li>[04:42] <span style="font-weight: 400;">Don’t forget about emails – it’s the one channel you can control! </span></li> <li>[05:18] <span style="font-weight: 400;">Spend a lot of time revising old content rather than creating new material. </span></li> <li>[06:44] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[06:46] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://marketingschool.io"><span style= "font-weight: 400;">Marketing School</span></a></li> <li><a href="https://buzzsumo.