7 Insider Secrets of Video Marketing (With the CEO of Wistia)

<p>Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel &mdash; these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).</p> <p><br /> <strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The truth behind the rise of video and its true power in marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What happens when you find the spot where customers get stuck in your funnel</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create a compelling storyline that makes your audience problem-aware</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should turn to your best customers for help identifying your mission</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between what your product does and what your mission entails</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Getting clear with your metrics up front when you&rsquo;re building an audience with video</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to use metrics to help leadership understand the risks that you&rsquo;re taking</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should pay attention to how media companies market their content</span></li> </ul> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href="https://wistia.com/"><span style="font-weight: 400;">Wistia</span></a></li> <li style="font-weight: 400;"><a href="https://wistia.com/learn/production/introducing-one-ten-one-hundred"><span style="font-weight: 400;">One, Ten, One Hundred Series by Wistia</span></a></li> <li style="font-weight: 400;"><a href="https://www.profitwell.com/"><span style="font-weight: 400;">ProfitWell</