7 Idea Generators from The Copy Book

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast242.jpg" /> <br />Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising."<br /> I found out about this book from our friend Sean Vosler, who's been on the show before.<br /> It's over 500 pages long, and while it's interesting, most of it does not really apply to direct response copywriting, which, after all, is what this show is about.<br /> Nevertheless, there were a few gems I found that are great idea generators for all copywriters. So that's what we're going to focus on today.<br /> We've got seven idea-generators, coming from four different copywriters. I'll mention their names as we get to each one. Obviously these are people who know their way around writing advertising. And, like I said, I carefully selected each idea generator because I can see how you can apply this to what you're doing when you're writing copy yourself.<br /> The Copy Book<br /> <a href="https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm" target="blank">https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm</a> <br /><br /><br><a href="https://copywriterspodcast.com/audio/listen.php?f=1305&m=download">Download.</a>