7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)

<p><span style="font-weight: 400;">Picture this. </span></p> <p><span style="font-weight: 400;">You&rsquo;ve just accept a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest? </span></p> <p><span style="font-weight: 400;">In today&rsquo;s episode, you&rsquo;ll learn how to stand out and break through using the principles behind Drift&rsquo;s success. Listen in for a special episode, as we welcome Dave Gerdhardt back to the show.&nbsp;</span></p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your potential customers are more skeptical than ever </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to define your dream 100 customers (and why it matters)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What it means to find the gap in your competitors&rsquo; marketing strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The surprising reason why marketing is easy to test quickly</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to persuade people to take a risk on your counterintuitive idea</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The simple tip for coming up with ideas faster than your competition</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create better marketing by observing what you react to </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you can&rsquo;t win without taking a chance on an unconventional idea</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><a href="https://hypergrowth.drift.com/"><span style="font-weight: 400;">HYPERGROWTH</span></a></li> <li style="font-weight: 400;"><a href="https://amzn.to/2I4e7CO"><span style="font-weight: 400;">Conversational Marketing</span></a></li> <li st