7 Emotional Hot Buttons (copywriting & marketing)

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (Course: Emotional Direct Response Copywriting) 📕 https://amzn.to/3cQzysi (Book: Method Marketing by Denny Hatch) 🔗 http://dennyhatch.blogspot.com/2022/08/166-blog-post-tuesday-30-august-2022.html (Article: America's Greatest Data-Driven Campaign) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (CopyMentor 1-on-1 Coaching with Roy) I had unexpected inspiration to talk about emotions in copywriting today… I mean, when you’re a direct response copywriter… Any day is a good day to talk about emotion! Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion. But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign… And BAM, I was smacked with a powerful list of emotions to use in marketing. So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman.