7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071

<p><span style="font-weight: 400;">In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends</span></li> <li><span style="font-weight: 400;">[00:33] 1:</span> <a href= "https://www.intercom.com/"><span style= "font-weight: 400;">Intercom.</span></a></li> <li><span style="font-weight: 400;">[00:45] Intercom has expanded their products and features.</span></li> <li><span style="font-weight: 400;">[01:29] 2: Paid advertising.</span></li> <li><span style="font-weight: 400;">[01:45] Remarket people with a video when they don’t convert from the original ad.</span></li> <li><span style="font-weight: 400;">[02:31] 3:</span> <a href= "https://www.hull.io/"><span style= "font-weight: 400;">Hull</span></a></li> <li><span style="font-weight: 400;">[02:37] Customer data platforms like Hull help you target the right customers.</span></li> <li><span style="font-weight: 400;">[03:15] 4:</span> <a href= "https://www.gong.io/"><span style= "font-weight: 400;">Gong</span></a><span style= "font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[03:25] Gong helps record and analyze sales calls.</span></li> <li><span style="font-weight: 400;">[03:56] 5: Product-led growth.</span></li> <li><span style="font-weight: 400;">[04:22] Offering useful tools for free will help you provide value and increase conversions.</span></li> <li><span style="font-weight: 400;">[04:45] 6: Security.</span></li> <li><span style="font-weight: 400;">[04:57] Emphasizing increased site security often increases conversions, because people are worried about security.</span></li> <li><span style="font-weight: 400;">[05:43] 7: Run tests.</span></li> <li><span style="font-weight: 400;">[06:20] Offer free trials and other options based on ideas from</span> <a href= "https://www.redpoint.com/"><span style= "font-weight: 400;">Redpoint</span></a><span