7 Bro-Marketing Tactics to Avoid + What To Do Instead!

<p>Who wants a sassy AF take on sales and marketing? Step right up!</p> <p>On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to marketing that drives sales.</p> <p>Key points in this episode…</p> <ul> <li>Meg’s TikTok live directs a client to her.</li> <li>Lauren hires two project managers.</li> <li>Bro-marketing is a specific type of unethical sale and marketing tactic.</li> <li>People of all genders tap into bro-marketing to take advantage of people.</li> <li>Bro-marketing is highly manipulative.</li> <li>An unaligned offer can feel like bro-marketing to a consumer.</li> <li>Faux empathy.</li> <li>False scarcity.</li> <li>Anything that makes the reader feel bad.</li> <li>Get rich quick promises.</li> <li>High pressure tactics.</li> <li>Sexist undertones.</li> <li>Cringey metaphors.</li> </ul> <p>Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings &amp; reviews will help this podcast grow so we can make the world a little more Sparkly!</p> <p>LET’S CONNECT</p> <p>Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at <a href="mailto:yoursparklybrand@gmail.com" target="_blank"><u>yoursparklybrand@gmail.com</u></a> to get in touch.</p> <p>Find Lauren at <a href="https://laurentassiagency.com/" target="_blank"><u>laurentassiagency.com</u></a> or on <a href="https://www.instagram.com/lauren.tassi/" target="_blank"><u>Instagram</u></a></p> <p>Connect with Megan at <a href="https://www.megangersch.com/" target="_blank"><u>megangersch.com</u></a>, on <a href="https://www.tiktok.com/@megangersch" target="_blank"><u>TikTok</u></a>, and <a href="https://www.instagram.com/megangersch" target="_blank"><u>Instagram</u></a></p>