7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

<p><span style="font-size: 10pt;">In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>7 AdWords Tricks & Tips That'll Boost Your ROI</em></span></li> <li><span style="font-size: 10pt;">00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results</span></li> <li><span style="font-size: 10pt;">01:06 – #2: Leverage dayparting</span> <ul> <li><span style="font-size: 10pt;">01:13 – It is very useful and cost efficient, especially in B2B</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:49 – #3: <a href= "https://www.google.com.ph/search?q=single+keyword+ad+groups&oq=single+keyword+ad+groups&gs_l=psy-ab.3..0l2.129576.129576.0.130099.1.1.0.0.0.0.221.221.2-1.1.0....0...1.1.64.psy-ab..0.1.220.Yf-P-Ptof4A"> Single keyword ad groups</a></span> <ul> <li><span style="font-size: 10pt;">01:51 – It will allow you to focus on one keyword and keep your ads tailored</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:16 – #4: Geo-targeting</span> <ul> <li><span style="font-size: 10pt;">02:28 – You can give people specific offers based on their location</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list</span></li> <li><span style="font-size: 10pt;">04:01 – #6: Integrate the keywords that the users search for into your landing page</span> <ul> <li><span style="font-size: 10pt;">04:23 – Optimize landing pages for conversion</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:32 – Last is to use CPA bidding which works well and let Google do its work</span></li> <li><span style="font-size: 10pt;">05:11 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away