7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352

<p>In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>7 Advanced Segments You Ought to Set Up in Google Analytics</em></li> <li>00:40 – Google analytics show you data</li> <li>00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments</li> <li>01:10 – First, look at the regions where you generate most of your business from <ul> <li>01:12 – Create advanced segments around those countries</li> <li>01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries</li> <li>01:26 – Neil can track the traffic from those regions</li> </ul> </li> <li>01:43 – Second is the people who have viewed 3 or more pages</li> <li>02:00 – Third is the search traffic per country <ul> <li>02:09 – You can check how different regions are growing and declining</li> <li>02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth</li> </ul> </li> <li>02:40 – Fourth is the visitors who have generated over $100 in revenue</li> <li>02:57 – Fifth is session duration <ul> <li>03:00 – Neil created one that was under 40 seconds</li> <li>03:12 – Another variation is over 40 seconds</li> <li>03:38 – You can then start adjusting your website for a consistent user experience</li> </ul> </li> <li>03:56 – Sixth is the visitors whose search query is more than 4 words <ul> <li>04:07 – <a href= "https://www.kaushik.net/avinash/?s=advance+segments">Avinash Kaushik’s</a> advance segments</li> </ul> </li> <li>04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site <ul> <li>04:37 – Neil set up a segment related to transaction amounts</li> <li>05:10 –