#69 The Seducing Power of IPs

<p>As China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, and what’s the best way to create one?  </p><p><b>Featuring</b> <br/>- Kevin Feng : Stars Collective China Executive Officer <br/>- Li Danlei : Story FM Podcast Copyright Manager <br/>- Xu Xinyi : Bridging the Dragon Sales Coordinator  </p><p>Middle Earth is distributed by The World of Chinese (<a href='http://www.theworldofchinese.com'>www.theworldofchinese.com</a>). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  </p><p>Middle Earth is made by <a href='http://bit.ly/34glLBk'>China Compass Productions</a> and hosted by <a href='https://www.linkedin.com/in/aladin-production-services-china-news/'>Aladin Farré</a>. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! </p><p>With thanks to <a href='http://www.ramoncalvomusic.com/'>Sean Calvo</a> for music support and <a href='https://www.linkedin.cn/incareer/in/siyi-chu'>Chu Siyi</a> for live translation. </p><p><a href="https://www.theworldofchinese.com/">The World of Chinese Magazine</a>&nbsp;<br>A magazine about Chinese society, culture, history, arts, language, and more.</p><a target='_blank' href='https://www.theworldofchinese.com/'>The World of Chinese Magazine</a> <br>A magazine about Chinese society, culture, history, arts, language, and more.<br><br>