69: Leadership While Navigating Change with Vince LaRuffa

<p><span style="font-weight: 400;">We are happy to be speaking to another inspiring leader in our industry today! Vince LaRuffa is the Senior Vice-President of Resort Marketing at the Universal Orlando Resort. He is joining us today to share his experience and offer some great advice. </span></p> <p><span style="font-weight: 400;">In this episode, Vince talks about what he did during the pandemic, how he leads his team, work-life balance, and how he used to be an amazing drummer! </span></p> <p><span style="font-weight: 400;">We hope you enjoy listening to our conversation! </span></p> <p><strong>Vince LaRuffa’s bio:</strong></p> <p><span style="font-weight: 400;">Vince LaRuffa, Senior Vice President of Resort Sales and Marketing, has been with Universal Orlando Resort since 2003. He is responsible for the achievement of on-site hotel revenues and integrating the eight on-site hotels into all appropriate Universal Orlando messaging and programming.  </span></p> <p><span style="font-weight: 400;">Vince holds a Bachelor of Science in Business Marketing from Bloomsburg University of Pennsylvania and a Masters in Tourism and Hospitality from the Robert Payne School of Hospitality and Tourism Management at San Diego State University. With a combined 35 years of Hospitality Sales and Marketing experience, he has worked with a variety of brands including, Renaissance Hotels, Marriott Hotels, and Crestline Hotels and Resorts. Before Universal, he served as Vice President, Convention Sales, and Services for Visit Orlando.</span></p> <p><span style="font-weight: 400;">Vince currently holds professional affiliations with MPI (Meeting Professionals International) and HSMAI (Hospitality Sales and Marketing Association International) and served for five years on the MPI Foundation Global Board of Trustees, including a term as Chairman. He has also served on the International Board of Directors with MPI. </span></p> <p><span style="font-weight: 400;">He is a past board member of Canine Companions for Independence, Past Chairman