684 - Get the big benefit of comparing: Tom talks Cost Comparisons

<p>Today, we're going to talk about a powerful and easy thing to implement called a Cost Comparison. This is a copywriting technique to make people feel like your product or service isn't really that expensive compared to the big benefit they'll receive by purchasing.</p> <p><strong>Screw The Commute Podcast Show Notes Episode 684</strong></p> <p><strong>How To Automate Your Business</strong> - <a href= "https://screwthecommute.com/automatefree/" target="_blank" rel= "noopener">https://screwthecommute.com/automatefree/</a></p> <p><a href="https://IMTCVA.org" target="_blank" rel= "noopener"><img class="alignnone" src= "https://assets.libsyn.com/secure/show/123691/imtc_logo.png" alt= "entrepreneurship distance learning school, home based business, lifestyle business" width="402" height="136" /></a></p> <p><strong>Internet Marketing Training Center</strong> - <a href= "https://imtcva.org/" target="_blank" rel= "noopener">https://imtcva.org/</a></p> <p><strong>Higher Education Webinar</strong> – <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>See Tom's Stuff</strong> – <a href= "https://linktr.ee/antionandassociates" target="_blank" rel= "noopener">https://linktr.ee/antionandassociates</a></p> <p>02:08 Tom's introduction to Cost Comparisons</p> <p>03:07 Apples and Oranges technique</p> <p>06:00 Good and expensive to something that's cheaper and better</p> <p>09:10 Charts and checkmarks</p> <h2>Entrepreneurial Resources Mentioned in This Podcast</h2> <p><strong>Higher Education Webinar</strong> - <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>Screw The Commute</strong> - <a href= "https://screwthecommute.com/" target="_blank" rel= "noopener">https://screwthecommute.com/</a></p> <p><a href="https://screwthecommute.com/" target="_blank" rel= "noopener"><img class="alignnone" src= "https://screwthecommute.com/wp-content/uploads/2018/06/1-and-8211-