#67: Loyalty for Small Companies - Driving Lucrative Loyalty

<p>Today's episode of <a href="http://letstalkloyalty.com/">Let's Talk Loyalty</a> features some important concepts that go back the basics of how companies connect with their customers, featuring an interview with <a href="https://www.linkedin.com/in/alicudby/">Ali Cudby</a>, best selling author of "<a href="https://alignmintforgrowth.com/book/">Keep Your Customers</a>" - who focuses on driving customer loyalty in small and medium-sized companies in the US.&nbsp;</p> <p>Ali introduces simple yet powerful concepts that are often neglected as companies grow, including the importance of a customer-facing mission statement&nbsp;and key policies to guide customer engagement in a way that drives "lucrative loyalty".</p> <p>We discuss the increasing trend for <strong>paid loyalty</strong> with renewal-based businesses and subscription options emerging in new and unexpected sectors, as well as important insights on the concept of &nbsp;"hidden revenue" - an effective tool that can drive true customer loyalty in a way that most companies neglect.&nbsp;</p> <p>As one of our closing episodes of 2020, we share some hopes and goals for 2021 as the "new normal" begins to unfold.&nbsp;</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/alicudby/"><strong>Ali Cudby</strong></a><strong> - Managing Director, </strong><a href="https://alignmintforgrowth.com/"><strong>Alignmint Strategies&nbsp;</strong></a></p> <p><strong>2) </strong><a href="https://www.clustertruck.com/"><strong>Cluster Truck </strong></a><strong>Food Delivery&nbsp;</strong></p> <p><strong>3) </strong><a href="https://www.soapboxsoaps.com/pages/ourmission"><strong>Soapbox</strong></a><strong> - Hygiene Products with a Social Mission&nbsp;</strong></p>