67. Influence & Persuasion Part 3 – Scarcity

The Illusion of Scarcity - Listen as Ben Kinney gets into the second tactic of persuasion & influence, Scarcity. Ben dives into the concept of Scarcity using examples from everyday life and how powerful the feeling of losing or missing out on something can have on a person. He also explores the 5 tactics used when creating Scarcity so that you can explore them and adapt them to your marketing plan.