67: Generation Z Explained with Special Guest Sarah Weise

<p>Trust me when I tell you that Generation Z matters. Especially if you’re a parent of teens, you want to figure out how their brains are working. If you own or run a business, they matter because you’re going to need to learn how to get them motivated and engaged in your product or service.</p><p>Today’s guest on the podcast is the author of <a href='https://amzn.to/36ITRi3'>InstaBrain: The New Rules for Marketing to Generation Z</a>, Sarah Weise, and she’s sharing with us everything you need to know about Generation Z.</p><p>This is a must-listen interview for anyone who wants to get in the brain of the Gen Z consumer. If you want to know what motivates this generation to take action and get them in the door, then this is the episode for you. </p><ul><li>[3:47] <b>Get to know Sarah and how she found the gold in this generation.</b></li></ul><p>Sarah talks about running a small research company and the work she’s done with both large and small companies. She wanted to figure out ways to marketing to Generation Z more effectively. With 51% of the world’s population under the age of twenty-five, listen here to find out what key behavior they’re <em>not</em> doing to find information, and what they’re turning to instead. </p><ul><li>[6:22] <b>Key characteristics of the different generations</b></li></ul><p>Here we break down all of the living generations; the Silent Generation, Boomers, Generation X, a micro-generation called the Oregon Trail Generation, Millennials, Generation Z, and Generation Alpha. Learn more about the role that high-speed internet had in shaping an entire generation.</p><ul><li>[10:07] <b>How Millennials differ from Gen Z.</b></li></ul><p>Millennials are only a few years older than Gen Z, but they’re so different because they grew up with different things going on around them. Including their parents. Here Sarah explains the shift from ‘helicopter parenting’ to ‘tech parenting’. Learn more about how this shift changed what and how people are sharing information about themselves online. </p><u