64: How To Use Digital Advertising To Grow Your Business Online w/ Abu Fofanah

<p><strong>Name:</strong> <span style="font-weight: 400;">Abu Fofanah</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">Digital Marketing Strategist </span></p> <p><strong>Location:</strong> <span style= "font-weight: 400;">Miami, FL</span></p> <p><strong>Educational Background:</strong> <span style= "font-weight: 400;">Penn State Schreyer Honors College- Bachelor's Degree, Supply Chain and Information Systems </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Abu:</strong></p> <p><span style="font-weight: 400;">Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. In 2019, Abu launched Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since its initiation in 2019, the Marketing Accelerator has helped over 5000 women of color founders begin monetizing their brands online and on social.</span></p> <p><br /> <br /></p> <p><strong>DURING THIS EPISODE WE DISCUSSED:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What is digital advertising, its importance, impact, and distinction from traditional marketing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The good and bad of digital advertising - the importance of testing the market, understanding nuances, and privacy/data collection</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The influence of technology on adverting and marketing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to create organic visibility to your product using digital advertising </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font