64: Building Your Brand and Getting to the Front of the Room with Erik Cabral

<p>Do you long for the day you can <strong>leave your full-time job</strong> working for someone else? Ever think to yourself, “What if I take all this time and energy to build something for myself?!” Or are you exhausted just thinking about <strong>building a brand from scratch</strong>, starting at the bottom of the ladder and working your way up all over again?</p><p>If so, this is the episode for you…</p><p><strong>Erik Cabral </strong>-- founder of creative agency On Air Brands and the entrepreneur experience PodMAX -- tells us all about <strong>his “a-ha moment”</strong> that led him to leave a stable, high-paying corporate career to begin his entrepreneurial adventure. He walks us through the early days reaching out to literally everyone he knew to get invited to networking events; and <strong>his journey to “the front of the room”</strong> as an influencer and revered expert in <strong>brand building</strong>. By adding value helping like-minded people build their own unique brands, he now has global reach working with clients to enhance their <strong>marketing, online presence, podcasts, </strong>and<strong> live streaming strategies</strong>.</p><p>In this episode, Erik talks about the importance of putting your ego aside, remaining consistent, and <strong>simply showing up</strong> to gain traction. He reminds us that the relationships we nurture through networking are front and center in any business. And he teaches his key principles in building a powerful brand, which he calls “<strong>The 4C’s”</strong> : Clarity, Community, Connection, and Collaboration.</p><p>Make sure you listen to the end, where Erik shares a great personal story that went viral around the globe. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!</p><p>In This Episode We Cover:</p><ul><li>The power of networking</li><li>How he found mentors</li><li>Working with Gary Vee's team for a live event</li><li>Why "Why?" is the most important question</li><li>His 4 C's: Clarity,