64. A Circular Approach to the Customer Lifecycle w/ Wes Schaeffer

<p><span style="font-weight: 400;">How do you envision the customer lifecycle? Is it linear or circular? The latter is your best bet if you want lifelong customers. And it’s as easy as ABC...DE, then repeat.</span></p> <p> </p> <p><span style="font-weight: 400;">If you’re stumped on what this means for your sales and marketing team, this episode is for you.</span></p> <p> </p> <p><a href= "https://www.linkedin.com/in/thesaleswhisperer/"><span style= "font-weight: 400;">Wes Schaeffer</span></a><span style= "font-weight: 400;">, author, speaker, and Founder at</span> <a href="https://www.thesaleswhisperer.com/"><span style= "font-weight: 400;">The Sales Whisperer</span></a><span style= "font-weight: 400;">, stopped by</span> <a href= "https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/"> <span style="font-weight: 400;">The Customer Experience Podcast</span></a> <span style="font-weight: 400;">to break down this circular approach to the customer lifecycle.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- What an ideal customer lifecycle looks like – courtesy of BMW</span></p> <p> </p> <p><span style="font-weight: 400;">- How the ABCDE process works</span></p> <p> </p> <p><span style="font-weight: 400;">- When to use automation vs. personal touch</span></p> <p> </p> <p><span style="font-weight: 400;">- Why doing things that can’t scale is important</span></p> <p> </p> <p><span style="font-weight: 400;">- How to keep the personal and the human in the sales process</span></p> <p> </p> <p><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><span style="font-weight: 400;"> Spotify</span></a><span style="font-weigh