632: I Hired a CMO, Here's Why

<p><span style="font-weight: 400;">It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. </span></p> <p><span style="font-weight: 400;">What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now.</span></p> <p><a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener"><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY</span></a></p> <p><a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener"><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM</span></a></p> <p><a href="http://jennakutcherblog.com/cmo" target="_blank" rel= "noopener"><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES</span></a></p>