631 | Foundational SEO Strategy w/ Eli Schwartz

<p>Translating Conversion Success To Clients</p> <p>This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, <em>Product-Led SEO</em>. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB!</p> <p><strong>Key Segments:</strong></p> <p>[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023</p> <p>[00:04:03] Introducing Eli Schwartz</p> <p>[00:05:24] What is Product-Led SEO?  </p> <p>[00:11:18] Eli's SEO Guide Presentation at Google</p> <p>[00:17:19] EDGE of the Web Title Sponsor: <a href= "http://edgeofthewebradio.com/site" target="_blank" rel= "noopener">Site Strategics</a></p> <p>[00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced? </p> <p>[00:25:20] EDGE of The Web Sponsor: <a href= "http://edgeofthewebradio.com/site" target="_blank" rel= "noopener">Wix</a></p> <p>[00:26:01] Why Google Rankings Don’t Pay the Bills</p> <p>[00:30:12] Demonstrating REAL Success To Clients</p> <p><strong>Thanks to Our Sponsors!</strong></p> <p>Site Strategics <a href="http://edgeofthewebradio.com/site" target="_blank" rel= "noopener">http://edgeofthewebradio.com/site</a>  </p> <p>Wix: <a href="http://edgeofthewebradio.com/wix" target= "_blank" rel= "noopener">http://edgeofthewebradio.com/wix</a>   </p> <p><strong>Follow Our Guest</strong></p> <p><a href="https://twitter.com/5le?lang=en" target="_blank" rel= "noopener">https://twitter.com/5le?lang=en</a></p> <p><a href="https://www.linkedin.com/in/schwartze" target="_blank" rel="noopener">https://www.linkedin.com/in/schwartze