#63: Vodacom South Africa Launches Vodabucks

<p>As the market leader&nbsp;providing telecoms services to over 37 million people&nbsp;in South Africa, <a href="https://www.vodacom.co.za/">Vodacom</a> is an award-winning consumer brand that launched an exciting new loyalty programme called <a href="https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks">Vodabucks</a> in August 2020. &nbsp;</p> <p>Designed to recognise, reward and drive key behaviours across all consumer segments of the business, the programme is part of an ambitious plan to expand the business "from a telco to a techco".</p> <p>Listen to this episode of "<a href="http://letstalkloyalty.com/">Let's Talk Loyalty</a>" to hear my conversation with the man behind the programme, <a href="https://www.linkedin.com/in/jorge-mendes-762a191a5/">Jorge Mendes</a>, who shares his goals and challenges to win customers hearts and minds in an intensely competitive market where SIM swapping between networks is commonplace.</p> <p>Vodabucks is truly an exciting programme that leverages the best loyalty concepts from around the world, that's built in partnership with a portfolio of brands across the country using gamification to engage customers and truly drive profitable behaviour for the business.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/jorge-mendes-762a191a5/"><strong>Jorge Mendes</strong></a><strong> - Chief Officer: Consumer Business, Vodacom Group Exco Member</strong></p> <p><strong>2) </strong><a href="https://www.vodacom.co.za/"><strong>Vodacom</strong></a><strong>&nbsp;</strong></p> <p><strong>3) </strong><a href="https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks"><strong>Vodabucks loyalty programme</strong></a></p>