#63 From advertising to purpose: Solving problems with creativity with Charlotte Cramer

<p><span style="font-weight: 400;">Charlotte is a Strategist, Author, and MSc. neuroscience candidate. She is the Founder of British Strategy Group; leveraging human-centered design and applied neuroscience to design customer experiences that change behaviors to meet business goals. She’s the best-selling author of the award-winning book, The Purpose Myth, and is currently researching the benefits of MDMA-assisted psychotherapy for PTSD.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode we talk about self-publishing success secrets, the purpose vacuum, letting go of external validation, why we need decentralised social media, and why Charlotte wants more women to engage in crypto.</span></p> <p> </p> <p><span style="font-weight: 400;">Discover show notes, Charlotte’s book recommendation and more on</span> <a href= "http://www.goingconscious.com"><span style= "font-weight: 400;">www.goingconscious.com</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Connect with Charlotte:</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">LinkedIn Charlotte Cramer</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Website: <a href= "http://www.charlottecramer.com">www.charlottecramer.com</a></span></p> <p> </p> <p><span style="font-weight: 400;">Connect with Nikki:</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Instagram & Clubhouse</span> <a href= "https://www.instagram.com/nikkitrott/"><span style= "font-weight: 400;">@nikkitrott</span><span style= "font-weight: 400;"><br /></span></a><span style= "font-weight: 400;">LinkedIn Nikki Trott</span><span style= "font-weight: 400;"><br /></span><a href= "http://www.nikkitrott.com"><span style= "font-weight: 400;">www.consciousaccelerator.com</span></a></p>