62. How To Explain What you do and Attract High Quality Clients

<p><strong>Stuck on how to explain what you do without getting that glossed over look?</strong></p> <p><span style="font-weight: 400;">If you’re wondering where your next client is coming from, don’t understand why everyone and their brother hasn’t hired you yet or you can’t remember the last time you had a sales call, keep reading.</span></p> <p><span style="font-weight: 400;">In this episode I’m talking all about how to explain what you do so that your audience understands. Seriously, sometimes you have to say the same thing is a variety of different ways until one of them lands perfectly. I’ll show you how to say the same thing in a variety of different ways so your calendar has sales calls again and your roster is full.</span></p> <p> </p> <p><strong>Here’s a snippet of what you’ll hear in this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Start with the essence of what you do and working your way from that center point</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">An exercise that helps you mind map different ways to explain what you do with finesse, so people understand you</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Using the quote, “</span><em><span style= "font-weight: 400;">When the student is ready, the teacher will appear.”</span></em></li> </ul> <p><br /> <br /> <br /></p> <p><strong>Links and resources mentioned in this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Grab the FREE resource</span> <a href= "https://www.speakandstandout.com/visible"><span style= "font-weight: 400;">Go from Unknown to Visible.</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Follow me on Instagram:</span> <a href= "http://instagram.com/laurieann.murabito"><span style= "font-weight: 400;">@laurieann.murabito</span></a></li> <li style="font-weight: 400;" aria-level="1"><span