62. How companies pivot with Reuben Wilcock of Blackfinch Ventures

<p>While the business world is an ever-changing place, we seem to be in an exceptional time of flux. Reuben Wilcock has seen many small growth companies pivot and adapt and we tap into his knowledge.</p><p>Our discussion starts with what drives pivots and what sort of changes we might see. Reuben gives several examples and talks about the evidence that companies should be obtaining to make these changes. We discuss some of the different circumstances that can drive the change and how these might affect what happens.</p><p>We then move on to how companies manage these changes. We talk about the importance of boards and the role directors should play. Managing staff can also be challenging. Finally, Reuben talks about the common mistakes that he sees management making and what advice he would give to those contemplating pivots.</p><p><strong>Links</strong></p><p>Blackfinch - <a href="https://www.blackfinch.com/" rel="noopener noreferrer" target="_blank">https://www.blackfinch.com/</a></p><p><br></p><p>Subscribe to the EIS Navigator podcast on most services here: https://the-eis-navigator.captivate.fm/listen</p><p><br></p><p>Suggested books:</p><p><a href="https://www.amazon.co.uk/Influence-New-Expanded-Psychology-Persuasion-ebook/dp/B08HZ57WYN/ref=sr_1_1?crid=PH4DGSPVUGYB&amp;keywords=psychology+of+persuasion&amp;qid=1666878303&amp;qu=eyJxc2MiOiIyLjgyIiwicXNhIjoiMi4zNyIsInFzcCI6IjIuNDgifQ%3D%3D&amp;sprefix=psychology%2520of%2520persuasion%2Caps%2C73&amp;sr=8-1" rel="noopener noreferrer" target="_blank">Influence, New and Expanded: The Psychology of Persuasion</a> by Robert Cialdini</p><p><br></p><p><strong>Bio</strong></p><p>Reuben Wilcock</p><p>Head of Ventures, Blackfinch Ventures</p><p>Reuben’s expertise in advising early stage companies has developed through a background spanning academia, technology start-ups and start-up acceleration. He has founded or co-founded four technology start-ups including Joulo, a smart home energy spinout which won the 2013 British Gas Connected Homes award and was acquired by Quby