#62: Greg McKeown — Make it Easier to Do What Matters

<p class="">I’m really excited to have <a href= "https://www.linkedin.com/in/gregmckeown/"><strong>Greg McKeown</strong></a> back on the show.  If you want to listen to my first interview of him, check out <a href= "https://calwalters.me/podcast-1/39-greg-mckeown-nyt-bestselling-author-essentialism"> <strong>Episode 39</strong></a>.  Greg  is the author of the new book <a href= "https://www.amazon.com/Effortless-Make-Easier-What-Matters/dp/0593135644/?tag=offsitoftimfe-20"><strong><em>Effortless: Make It Easier to Do What Matters Most</em></strong></a> and a previous book, <a href= "https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown-ebook/dp/B00G1J1D28/?tag=offsitoftimfe-20"><strong><em>Essentialism: The Disciplined Pursuit of Less</em></strong></a>, which hit <em>The New York Times</em> bestseller list and has sold more than a million copies. Like many of you, that book has had a tremendous impact on me.  He is also a speaker and the host of the popular podcast <a href= "https://gregmckeown.com/podcast/"><strong><em>What’s Essential</em></strong></a>. </p> <p class="">Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t.</p> <p class="">Greg is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.</p> <p class="">His writing has appeared or been covered by <em>The New York Times</em>, <em>Fast Company, Fortune,</em> <em>HuffPost, Politico, and Inc. Magazine</em>. He is among the most popular bloggers for the <em>Harvard Business Review</em> and <em>LinkedIn’s Influencers</em> group: averaging a million views a month.</p> <p class="">McKeown has been interviewed on numerous television and radio shows including <em>NPR</em>, <em>NBC, FOX, </em>and as a regular guest on <em>The Steve Harvey Show.</em> <em>Entrepreneur</em> voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success.</p> <p class="">Essenti