#61: Yuu Rewards, Hong Kong's New Coalition Programme

<p>Yuu Rewards has taken the Hong Kong Market by storm.&nbsp; Launched in July 2020, this innovative coalition programme connects ten brands and over 2,000 stores, and has already recruited an incredible two million members in its first month - a superb result in a city of eight million people.&nbsp;&nbsp;</p> <p>In this episode of Let's Talk Loyalty, I interview Mark Sage to learn the key challenges of launching a coalition programme in multiple languages, with real time points allocation across fifty POS systems, replacing existing programmes in key partner brands, amidst a pandemic!&nbsp;&nbsp;</p> <p>From cheesy tunes, to compelling creative, Mark shares the exciting journey of launching this fully personalised coalition programme that is delighting Hong Kong customers.&nbsp;&nbsp;</p> <p>Show Notes:&nbsp;&nbsp;</p> <p>1) Mark Sage - Chief Operating Officer, Yuu Rewards, Hong Kong&nbsp;&nbsp;</p> <p>2) YuuRewards&nbsp;&nbsp;</p> <p>3) YuuRewards Launch Song&nbsp;</p>