602 - Marketing without the guilt: Tom interviews Yuval Ackerman

<p>Yuval Ackerman is the person to work with when you want to ditch the sleazy sales tactics in your email marketing, but you don't know how to do it yourself. And as an ethical email strategist and copywriter, she helps entrepreneurs tell their stories and market themselves without feeling guilty. And they even have fun on the way.</p> <p><strong>Screw The Commute Podcast Show Notes Episode 602</strong></p> <p><strong>How To Automate Your Business</strong> - <a href= "https://screwthecommute.com/automatefree/" target="_blank" rel= "noopener">https://screwthecommute.com/automatefree/</a></p> <p><a href="https://IMTCVA.org" target="_blank" rel= "noopener"><img class="alignnone" src= "https://assets.libsyn.com/secure/show/123691/imtc_logo.png" alt= "entrepreneurship distance learning school, home based business, lifestyle business" width="402" height="136" /></a></p> <p><strong>Internet Marketing Training Center</strong> - <a href= "https://imtcva.org/" target="_blank" rel= "noopener">https://imtcva.org/</a></p> <p><strong>Higher Education Webinar</strong> – <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>See Tom's Stuff</strong> – <a href= "https://linktr.ee/antionandassociates" target="_blank" rel= "noopener">https://linktr.ee/antionandassociates</a></p> <p>04:00 Tom's introduction to Yuval Ackerman</p> <p>08:01 "Bro" Marketing and how to spot it and avoid it</p> <p>11:36 A table with three legs is more stable than one with four</p> <p>15:33 Single vs Double opt-in</p> <p>17:35 Storytelling</p> <p>21:04 Your friendly neighborhood email copywriter</p> <p>27:00 "Advertorials" and how to avoid being sleazy</p> <p>32:35 Sponsor message</p> <p>34:55 A typical day for Yuval</p> <h2>Entrepreneurial Resources Mentioned in This Podcast</h2> <p><strong>Higher Education Webinar</strong> - <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>Screw The Commu