60: Turning Your Passion Into a Scalable Business With Tammeca Rochester

<p>On today's show, learn how to identify a personal <strong>passion</strong> and/or <strong>need</strong>, combine it with your professional skillset, and launch a business that energizes you <em>and</em> your community.</p><p><strong>Tammeca Rochester</strong> sits down with J and Carol to reveal the story behind Harlem's first and only indoor cycling studio, <strong><em>Harlem Cycle</em></strong>.</p><p>From the genesis of her idea, to hiring contractors and renting space, to her pricing strategy focused on "packages and commitments," Tammeca shares a <em>ton </em>of great tips for anyone looking to bootstrap any type of business today.</p><p>Download this one, and be sure to <strong>subscribe </strong>to the BiggerPockets Business Podcast so you won't miss us next week!</p><p>In This Episode We Cover:</p><ul><li>Tammeca's concise "<strong>elevator pitch</strong>" for her business</li><li>Launching a <strong>side business</strong> as a parent with a full-time job</li><li>Writing down her <strong>business plan</strong> right at the start</li><li>Negotiating a <strong>commercial lease</strong></li><li><strong>Working with designers</strong> to shape the look and feel of her studio</li><li>Putting the <strong>consumer's desires</strong> front and center from the beginning</li><li>Getting <strong>rejected</strong> for a business loan</li><li>Why free <strong>giveaways</strong> don't convert into paying customers</li><li>Connecting entrepreneurship with <strong>family</strong> ("It's OK to bring your kids to work!")</li><li><strong>And SO much more!</strong></li></ul><p>Links from the Show</p><ul><li><a href="http://biggerpockets.com/" target="_blank">BiggerPockets</a></li><li><a href="https://www.soul-cycle.com/" target="_blank">SoulCycle</a></li><li><a href="https://www.flywheelsports.com/" target="_blank">Flywheel Sports</a></li></ul><p>Check the full show notes here: <a href="http://biggerpockets.com/bizshow60" target="_blank">http://biggerpockets.com/bizshow60</a></p>