60. The Context Marketing Revolution w/ Mathew Sweezey

<p><span style="font-weight: 400;">As the customer experience evolves, so do our motives.</span></p> <p><span style="font-weight: 400;">Consumers are no longer motivated by a great piece of content (if they ever were). They’re motivated as long as you can offer them the best solution at the most essential time.</span></p> <p><span style="font-weight: 400;">In fact, the director of market strategy at Salesforce —</span> <a href= "https://www.linkedin.com/in/mathewsweezey/"><span style= "font-weight: 400;">Mathew Sweezey</span></a> <span style= "font-weight: 400;">— wrote an entire book on what exactly goes into context marketing. That book, entitled</span> <a href= "https://www.amazon.com/dp/B07V5WWFXY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1"> <em><span style="font-weight: 400;">Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media</span></em></a><span style="font-weight: 400;">, lays out in detail how marketers can break through the world of endless noise we’ve built.</span></p> <p><span style="font-weight: 400;">Luckily for us, Mathew was kind enough to hop on</span> <a href= "https://bombbomb.com/blog/topics/the-customer-experience-podcast/"> <span style="font-weight: 400;">The Customer Experience Podcast</span></a> <span style="font-weight: 400;">and answer a few questions.</span></p> <p><span style="font-weight: 400;">What we talk about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why collaboration and executive buy-in make for top marketing performers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How businesses can grow by way of holistic customer experience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The origin of his new book,</span> <em><span style= "font-weight: 400;">Context Marketing Revolution</span></em></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why we’ve become immune to attention-based marketing</span></li> <li style="font-weight: 400;"><span style="f