60 Seconds for Wednesdays on Whidbey: Why Are You Chasing Clients Instead of Signaling Them?

<p>Hello to you listening in <a href="https://enjoypt.com/" target="_blank">Port Townsend, Washington</a>!</p><p>Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.</p><p><a href="https://www.lighthousefriends.com/light.asp?ID=31" target="_blank">Admiralty Head Lighthouse</a> harkens back to the day of sailing ships powered by wind. When the ships entered the <a href="https://www.allsanjuanislands.com/coastline/strait_of_san_juan_de_fuca.php" target="_blank">Strait of San Juan de Fuca</a> from the Pacific Ocean the ship captain would know to steer a hard right to starboard when he saw the blazing beacon from the Lighthouse high on a bluff 127 feet above Admiralty Inlet before continuing safely south to Puget Sound and on into Seattle. Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide ships into a safe harbor.</p><p>But not all harbors are created equal for all boats. Some are for deep draft vessels, others for pleasure craft, and so on. Here’s the thing about a lighthouse: it doesn’t run up and down the coast beckoning all boats to its harbor. It serves a specifically sized boat.</p><p><strong>Question:</strong> Lighthouses don’t chase boats; why do you chase clients? What is it only you have to offer? Who needs it  and wants it? How will you attract your particular client with your very own distinctive beacon of light? And, how will they know you are signaling them?</p><p>Call to Action: If this episode resonates with you and you’re looking for someone to help navigate you and your message, contact me on <a href="https://www.linkedin.com/in/diane-f-wyzga-qmsa/" target="_blank">LinkedIn</a> or <a href="https://www.quartermoonstoryarts.net" target="_blank">Quarter Moon Story Arts</a> for a consult.  </p><p><strong>You’re invited</strong>: “<i>Come for the stories - stay for the m